HMI / User Interface Design
BMW Vision i
Project Overview

The BMW i8 Vision was introduced alongside the i3 Vision car ushering a new era for introducing electro-mobility in the luxury premium market. The vehicle was unique in many ways; exterior design, construction materials, propulsion method and lastly, the HMI in the vehicle.

The most difficult aspect of the HMI, in particular the instrument cluster, was to be able to have two separate modes representing the two distinct profiles of driving the vehicle. In Eco-Pro mode, we applied stylistic elements from traditional round instruments, but in Sport mode, we would transform the geometric shapes that would represent the sporting nature of the vehicle. Many aspects of this vision concept HMI were transfered to the BMW i8 Production Vehicle HMI.



TAGS: USER EXPERIENCE / USER INTERFACE / VISUAL DESIGN / MOBILITY

Role: Senior Design Lead, Concept, Design, Aniimation, Production
Client: BMW Group Designworks / BMW A.G
Result