BMW i8 Concept UI
About this project:
Unlike instrumentation in the past, modern machine instruments need to be multi-modal. Historically, their purpose was pure function, and to impart that information as quickly as possible in a format easy to understand. Technology limited their size, shape and way they communicated the information. Today, they need to give unique experiences, reinforce branding ethos.

I was fortunate to be part of this re-invisioning for the BMW i3 and i8 vehicles. The use of a fully digital display enabled me to design an interface that utilizes the familiarity of legacy analog instruments, but also fully allows dynamic customization of the instruments for various driving modes. The software driven display also presents an opportunity for using animated sequences to reinforce user interaction, entertain occupants and impart the BMW brand ethos.

Client: BMW Group Designworks / BMW A.G