Project Overview Budweiser initiated a number of commercials during their 'Budweiser True' campaign. In these particular examples below, we created 'True Music' and 'True Groove'.
In the 'True Groove' campaign, the viewer looks through the Budweiser door keyhole and finds that there is a party on the other side while in the 'True Music' advertisement, we join a guitarist in the basement rocking out and creates a True moment intercut with a DJ that a Budweiser helps create
TAGS: ADVERTISING / COMMERCIAL / ANIMATION
Role: Concept, Design, and Animation
Client: Budweiser / Digital Kitchen