Project OverviewFor 2005 New York International Auto show, Mercedes Benz wanted to create a visual experience that conveyed not only the company's history, but its involvement in the most important moments throughout world history. Furthermore, Mercedes-Benz also wanted to highlight its innovative past when it came to vehicle safety during this time.
The solution was to create two discreet timelines, with coordinated sets of 3 jumbotron displays that played non-vehicle related imagery.
TAGS: CREATIVE DIRECTION / DIRECTION / VISUAL DESIGN
Role: Creative Director, Concept, Design