User Interface Design
EA Need For Speed
Project Overview

Need For Speed: Undercover, a racing game released as a part of the EA Need For Speed series, was published by Electronic Arts in late 2008.

Our task was to develop a distinct, own-able look that separated it from the competition and past NFS products. We needed to support the core tenets of the game: Surveillance, DIY Tech, and an interactive world. We also needed to sell a world that is contemporary and reflects open world experience and instill a fear of paranoia, and an anti-establishment attitude.



TAGS: USER INTERFACE / GAMING / VISUAL DESIGN

Role: Creative Director, Design
Client: Electronic Arts / Digital Kitchen
Process