We essentially create two basic actions – expanding and contracting (explosion and implosion, impact and aftermath). This is in a sense the basic narrative of every piece of the package – within this structure, there are a myriad of opportunities to play with expectations, to create funny situations and bold, enthralling imagery. There is not one kind of kinetic action but instead multiple kinds, from the classic Kaboom, to energy-based starbursts, to technical exploded-views of energy filled worlds and elements.
Role: Creative Director, Concept, Design
Client: Nickelodeon / Roger LA