HMI / User Interface Design
Rolls Royce 7
Project Overview

The new Rolls Royce Wraith introduction ushered in a revised Multi-media interface for Rolls Royce, with thorough consideration for the design language of the interior elements of a Rolls Royce. THe MMI for the Wraith underwent exhaustive redesign instead of an evolution of the previous generation, older MMI structure used in previous Rolls Royce motorcars.

What makes this particular MMI interesting is that we embarked on trying to eliminate superflous interactive visual elements. Our goal was to streamline the aesthetic as much as possible. Further, there was a concious effort to integrate as much material quality from tangible objects. We needed to show high levels of craftsmanship in the user interface that mimiced matching levels of quality of interior control surfaces.



TAGS: USER EXPERIENCE / USER INTERFACE / VISUAL DESIGN / MOBILITY

Role: Senior Design Lead, Concept, Design
Client: Rolls Royce / BMW Group Designworks / BMW A.G