What makes this particular MMI interesting is that we embarked on trying to eliminate superflous interactive visual elements. Our goal was to streamline the aesthetic as much as possible. Further, there was a concious effort to integrate as much material quality from tangible objects. We needed to show high levels of craftsmanship in the user interface that mimiced matching levels of quality of interior control surfaces.
Role: Senior Design Lead, Concept, Design
Client: Rolls Royce / BMW Group Designworks / BMW A.G