I used the metaphor of a nautilus' spiral and pages within a book, creating a mental model for the user experience. We also decided to adhere to the tangible qualities of the physical materials utilized in the vehicle. We gave weight to the movements, and paid maticulous attention to all the visual aspects that would be used within the visual design of the user interface. We also decided to minimize the number of control mechanisms to keep things simpler. This also helps in insuring that the experience is authentic and will age gracefully.
Role: Senior Project Lead, Concept, Design, Project Management
Client: Rolls Royce / BMW Group Designworks / BMW A.G