Project Overview Sundance Institute wanted to celebrate 25 years in support of independent film-making.
We created a metaphor of a tree, whose branches were made of twinkling lights, with each film title being part of the tree. We combined 3D elements with pre-existing footage and used light bokeh as the transitional elements into the individual film highlights.
TAGS: FILM / MARKETING / EDITORIAL / VISUAL DESIGN
Role: Creative Director, Design
Client: Sundance Institute / Digital Kitchen