About me…

Hi there! I'm a mult-disciplinary product design director currently working on user experience in HMIs for Fisker.

My career began in New York City as a print graphic designer, where I worked on logos, identity programs and branding. Fascinated by motion in design, I moved to Los Angeles, joining renowned studios like R/Greenberg Associates (R/GA) and Imaginary Forces. There, I had the incredible opportunity to work on main title sequences for film and television projects where I honed my ability to craft engaging narratives. It was there I also began working in interactive projects, creating user interface for video games.

In 2005, as studio creative director for Digital Kitchen, I helped launch AT&T's U-verse. Here, my main focus was on team building, studio operations, client relations and business development.

In 2011, I joined BMW's Designworks as interaction design director, focusing on user-centric design for mobility projects. There, I worked closely with engineers and software developers on BMWs i3 and i8 concepts and production vehicles, later moving to Germany to lead the HMI design for Rolls-Royce motorcars and for the joint development of the Toyota Supra.

In 2021, I joined Fisker as their UX design director. I would helm Fisker's Assisted Driving and Safety (ADAS) user experience program, actively participating with suppliers, engineers and software developers, in creating, testing and validating their features for vehicle launch in 2023.

My passion for creativity, the automobile and technology, extends beyond my professional life; I coach high-performance driving on the race track so drivers can enjoy their sports cars safely. I have taught design at Art Center College of Design, contributing to their their professional journey.

Fisker, Inc.

Design Director, UX

Jan 2021 - August 2023

At Fisker, I directed our team in developing the Fisker in-car user experience for the Ocean EV and future production vehicles. I was also responsible for designing the vehicle's ADAS system user experience that comprised all vehicle safety and driving assistants and its real-time visualization in the center display and instrument cluster.

I also authored patent pending IP that  visualized energy use and regeneration used in graphical displays

Design Consultant

2018-2021

I worked on a multitude of projects along many design disciplines at my personal studio during this time. Projects included branding, user experience, future product concepts with Apple, Google, Kia, and Snap as clients. Examples include:

• Product launch for Google Stadia

BMW Group Designworks

Creative Director, Interaction Design

2011-2018

Designworks was BMW Group's advanced design lab where I led our team designing advanced and production interaction projects. Notable projects included BMW i3 and i8, Toyota Supra, Rolls-Royce Phantom & Cullinan SUV.

We also worked on non-automotive projects such as product experiences for Haier (smart appliances) and future mobility projects shown at CES.

Design Consultant

2008-2011

I provided design services for many clients this period that combined traditional motion design and interactive experiences and with amazing collaborators like RTKL and MIT. Some key project highlights were:

• Digital retail experiences, Chiangi Airport, Singapore

• Future vision projects, Microsoft

• Launch of Microsoft Windows Live Essentials

• Nicktoons network rebrand

Digital Kitchen

Creative Director, Studio

2005-2007

I helped launch the Los Angeles design studio for Digital Kitchen. I was responsible for every project produced there, client interactions, new business and creating and retaining high quality of our output. During my tenure there, my main focus was on a successful  launch of AT&T's U-Verse service. We were tasked with creating the design strateg, producing all on-air content and supporting design for U-Verse.

© 2024 jyoteen + respective holders

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