About me…

Throughout my life, the automobile has remained a constant passion. I pursued mechanical engineering with the dream of designing cars, as I believe in merging science with art. My professional journey started as a graphic designer in New York City where I worked on corporate identities and branding. I then moved to California and joined studios like R/Greenberg Associates (R/GA) and Imaginary Forces, where I had the fortune of working on incredible main title sequences for film and television projects. 

Later on, I moved to Seattle and joined a startup design studio called Digital Kitchen.

While there, I directed a commercial for Ford that played during the Super Bowl. As my career evolved, I joined BMW's Designworks and transitioned into the world of digital user experiences. My focus shifted towards in-car experiences, and I continue to pursue this passion as a Design Director for Fisker. 

My love for the automotive industry extends beyond my professional life; I teach high-performance driving on the race track and capture its beauty through my photography. Through all of these experiences, I have learned that passion and hard work can lead to incredible opportunities and achievements.

Fisker, Inc.

Design Director, UX

Jan 2021 - August 2023

At Fisker, I directed our team in developing the Fisker in-car user experience for the Ocean EV and future production vehicles. I was also responsible for designing the vehicle's ADAS system user experience that comprised all vehicle safety and driving assistants and its real-time visualization in the center display and instrument cluster.

I also authored patent pending IP that  visualized energy use and regeneration used in graphical displays

Design Consultant


I worked on a multitude of projects along many design disciplines at my personal studio during this time. Projects included branding, user experience, future product concepts with Apple, Google, Kia, and Snap as clients. Examples include:

• Product launch for Google Stadia

BMW Group Designworks

Creative Director, Interaction Design


Designworks was BMW Group's advanced design lab where I led our team designing advanced and production interaction projects. Notable projects included BMW i3 and i8, Toyota Supra, Rolls-Royce Phantom & Cullinan SUV.

We also worked on non-automotive projects such as product experiences for Haier (smart appliances) and future mobility projects shown at CES.

Design Consultant


I provided design services for many clients this period that combined traditional motion design and interactive experiences and with amazing collaborators like RTKL and MIT. Some key project highlights were:

• Digital retail experiences, Chiangi Airport, Singapore

• Future vision projects, Microsoft

• Launch of Microsoft Windows Live Essentials

• Nicktoons network rebrand

Digital Kitchen

Creative Director, Studio


I helped launch the Los Angeles design studio for Digital Kitchen. I was responsible for every project produced there, client interactions, new business and creating and retaining high quality of our output. During my tenure there, my main focus was on a successful  launch of AT&T's U-Verse service. We were tasked with creating the design strateg, producing all on-air content and supporting design for U-Verse.

© 2024 jyoteen + respective holders

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