Project Overview
Google launched their online game streaming service, Stadia, in 2019. For its live-steram announcement during E3 conference, they needed a dynamic, fun, design language to be created to support their keynote address. Joining Radical Media that was directing the live action component, I was hired to design the graphic language for Stadia.
Live Design System
I wanted to create a visual language that was fun and energetic; and inspired by Karl Martens' work, a Dutch designer who used shapes and glyphs as patterns to create a larger image. The modular design consists of four components incorporating Google and Stadia's brand language:
1. Opening Sequence
2. Partner/guest segments
3. Product showcase
4. Secondary callouts
KEYNOTE OPENING SEQUENCE
PRODUCT SHOWCASE
DEVELOPER + GAME VIGNETTES
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