Nick Jr. – Jyoteen

Overview

I teamed up with Imaginary Forces and Karin Fong to renew the branding for Nickelodeon's Nick Jr. television network. The comprehensive rebrand consisted of laying a new foundation based on their 'A smart place to play' positioning. Nick Jr. prides itself on being educational and fun, a place where parents can confidently bring their kids to. The positioning needed to be a brand that is stylish, fun, engaging and ownable.

A place to play should be many things—big and small, simple but with infinite possibility. It should be structured enough to be specific, yet open enough to imagine many different stories.

Brand Elements

From creating a fresh color palette to utilizing new fonts, the design called for a custom system of components that could be mixed and matched; an erector set of pre-fabricated units. These building blocks would be derived from the curves and proportions of the Nick Jr. logo. When combined with the network shows and themes, it would form a completed brand kit.

TYPOGRAPHY / BRYANT BOLD

NICK ORANGE

CORAL BLUE

LIMON YELLOW

LEAFY GREEN

SPACE BLUE

PURPLE HAZE

PATTERNS

PATTERNS

Environments

We used the brand kit of patterns and shapes inspired by the Nick Jr. typography to create environments for our branded world. These environments (stage sets) are made with 'flat pack' extruded shapes to create worlds that characters interact and play with.

ENVIRONMENTS

ENVIRONMENTS WITH CHARACTERS

Network Package

The network package starts with the network logo ID, and is supported by components that inform the viewer. Components include 'bumpers', 'menus', network promos and interstitials. They are designed to be modular and incorporate typography, show characters and other designed elements.